For someone just getting into CPA marketing, the range of different offer types can be confusing it might seem overpowering at first to try to work out what all the different offers are.

Some common types you will find in almost any CPA network’s portfolio are free-trial offers, zip-submit offers, and e-mail-submit offers.

Let’s start with free-trial offers, because they’re so popular among both advertisers and the marketers who promote them. The rationale is easy : These free trial offers are frequently totally free to the consumer, excepting a small fee ( as little as $1.95 or so ) for shipping and handling. The customer gets a product they’re interested for an incredibly low price, and the advertiser gets a valuable lead.

As a marketer, you may be considering how this benefits you. Even though the offer is free, or just about free, companies are commonly more than willing to pay generous commissions ( as much as $20-$100 per lead ). The rationale is that many of these free trial offers are forced continuity programs by accepting the trial offer, the customer is agreeing to pay for more of the product when the free trial is up, regularly through a monthly auto-ship program.

All you must worry about , however , is delivering the lead keeping the purchaser is up to the advertiser. That suggests that you get a high commission on an offer that’s easy to convert, and all you’ve got to do is get the client to the company’s landing page. Free-trial offers are well-liked for a reason.

Another very common type of CPA offer is a zip submit. All a visitor has to do for you to get paid is enter their zip code. You may be sure that the company running the promotion has a technique to earn cash from the client on the back end, but you as the CPA marketer get paid just for the client’s zip-code. These offers convert intensely well, though they’re typically low-paying you could earn as little as 75 cents to $1 for a zip submit, but if you can drive lots of traffic to them even little change can mount up to serious cash.

Another similar sort of offer is an email submit. You have probably heard many marketers say the cash is in the list, but building a list of prequalified buyers can be troublesome, and so companies are willing to pay a lot for the right email addresses. This is where you come in : all of the visitor needs to do is enter their e-mail address and you get paid. Like a zip-submit, the payouts could be a little low, but you can make up for that in volume.

You can learn a lot more on the various sorts of CPA offers and, most significantly, the easiest way to select the right offer to promote and how to promote it, by checking out the newly-released Zero Friction Marketing.

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